Dried Fruit Consumption Market: A Growing Industry in Vietnam
Modern lifestyles bring people many conveniences, services, and new experiences. However, they also raise growing concerns about health, especially regarding food safety. Today’s consumers are shifting toward clean and green eating habits, leading to an increasing demand in the dried fruit consumption market.
Dried fruits have long been familiar to many people and are considered a popular national snack. With the advent of new technologies, dried fruits are now available in many innovative forms. One notable example is freeze-dried fruits – known for their natural flavor and absence of added ingredients.
Why the Dried Fruit Consumption Market is Booming in Vietnam
Vietnam is well known as an agricultural country, with a vast area of approximately 27,976,827 hectares used for agricultural purposes, according to government reports and international organizations.
In addition to traditional farming, Vietnam possesses diverse and abundant tropical fruits, creating favorable conditions for the dried fruit consumption market to grow annually.
Furthermore, Vietnam is also among the top countries with rapid growth in healthy eating trends. As a result, consumers are increasingly looking for convenient and health-beneficial food products, making the dried fruit market more vibrant than ever.
Main Target Groups in the Dried Fruit Consumption Market
– Office Workers:
The office segment is a potential market for those seeking healthy snacks. With 8 working hours per day, many office workers seek light and nutritious snacks—dried fruits are one of the most popular options.
– Gen Z:
Highly dynamic and creative, Gen Z does not like to be confined. They prefer quick and convenient options. With eye-catching packaging and a variety of flavors, dried fruits are a perfect healthy snack for this generation.
A Growing Export Market – A Bright Spot to Elevate the Value of Vietnamese Agricultural Products
Vietnamese dried fruits are now exported to over 40 countries, including major markets like South Korea, Japan, the U.S., and countries in Europe. These countries not only prefer dried fruits but also favor natural and health-conscious food options.
Besides overseas exports, foreign tourists in Vietnam also contribute to dried fruit sales in the domestic dried fruit market. These products are often well-suited as souvenirs due to their long shelf life and high nutritional value.
Ideal Products for E-Commerce Platforms
According to statistics from Metric.vn, dried fruits are sold by approximately 687 sellers across 2,065 shops, with a monthly sales volume of about 44.6 tons. These numbers reflect strong demand and growing interest from both consumers and businesses.
The dried fruit consumption market continues to thrive both domestically and internationally. However, the potential of e-commerce is creating even more room for the industry to expand.
Other Growth Drivers
The food processing industry grew by 7.4% to USD 7.93 billion in 2024 according to this USDA report, contributing to the growth of the dried fruit consumption market.
This growth is also partly driven by a healthy lifestyle trend and technological advancements, which have boosted the dried fruit sector with massive consumer demand.